Defining Your Brand Personality

Every Brand has its own personality. It's what makes a brand memorable and gives it a unique edge. 

At Cedar + Mint Co., we love the creative process of bringing our clients' visions to life. Our goal is to help create an identity that represents what is important to you and your business. 

During the initial stages of brand creation, we ask our clients to come up with adjectives that describe the feeling they want their brand to convey. These adjectives capture the essence of your brand's personality and inspire the overall visual aesthetic. 

Just like meeting someone for the first time, you want your brand to stand out and make an impact. The goal is to create a brand your audience will easily recognize through its distinct personality and tone. For inspiration, we have compiled a list of common brand adjectives and have paired them with some elevated alternatives.

Minimalist

Modest, simplistic, stripped-down, luxurious, clean, straightforward, classic, bare-boned, refined, sleek, particular 

Unique

Unparalleled, distinctive, uncommon, unconventional, exotic, premium, quirky, authentic, imaginative, exclusive, novel

Innovative

Cutting-edge, pioneering, revolutionary, inventive, avant-garde, trailblazing, creative, progressive

Dynamic

Energetic, vibrant, lively, spirited, animated, exuberant, zesty, thriving, electric, effervescent, radiant, invigorating, charged, bold

Bold

Adventurous, daring, energetic, fearless, passionate, audacious, spirited, confident, fiery, edgy

Warm

Approachable, calm, inviting, cheerful, sincere, cordial, hearty, hopeful, tranquil, sunny, friendly, nostalgic

Stylish

Charming, luxurious, classic, vintage, chic, sophisticated, refined, lavish, lush, elegant, sleek, glamorous, trendy 

Modern

Contemporary, current, urban, trendy, avant-garde, novel, angular, sharp, clean-cut, neat


✿ Written By Tori Warkentin

Hey there! I’m Tori, the in-house writer at Cedar + Mint Co.! With a deep love for words and a passion for storytelling, I specialize in crafting engaging, insightful content that resonates with readers.

Cedar + Mint Co.

I’m Jamie, and I’m the creative director and founder of Cedar + Mint Co., a full-service creative branding & web studio in beautiful southeastern Ontario.

https://cedarandmint.co
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