Building Your Brand
RESOURCES FOR SMALL-BIZ OWNERS
Made for the small-business owner who’s looking to take that extra step with their brand.
Seeing Red: The Psychology of Colour
Red isn’t a quiet colour—it’s bold, emotive, and impossible to ignore. Both romantic and commanding, it thrives on contrast. In colour psychology, red sits firmly in the warm-toned family, known for energizing spaces, capturing attention, and leaving a lasting impression.
How to Prepare for Your Brand Photoshoot
Let’s be honest—being in front of a camera can feel vulnerable, especially if you’re usually behind the scenes. But your brand deserves to be seen—and so do you.
Soft, Swoony & Stylish: Romantic Fonts We Can’t Get Enough Of
Romantic fonts sit at the intersection of beauty and feeling. With soft curves, flowing details, and a subtle handwritten charm, they add warmth and elegance without overwhelming the design. These are the fonts that slow you down, set the mood, and make a brand feel instantly more intimate.
The Psychology of Warm vs. Cool Colours in Branding
Choosing a colour palette goes beyond aesthetics. Warm colours draw people in with energy and emotion, while cool colours build calm and confidence—quietly communicating your brand’s personality before a single word is read.
5 Things to Update on Your Website at the Start of Every Year
As the new year begins, it’s the ideal time to give your website a fresh boost. A simple digital refresh can set the tone for a thriving 2026 and help your visitors enjoy a smoother, more engaging experience from the moment they land on your site.
5 Steps To Prepare Your Website For Holiday & Seasonal Sales
Here’s a quick guide to help you prepare your website and marketing for the festive months ahead. A little effort now can lead to smoother sales and less stress later.
Building a Minimalist Brand Identity
Minimalist branding has become the go-to strategy for businesses aiming to stand out in a noisy market. By stripping away the non-essential, brands can focus on clean, intentional design that feels effortless yet makes a powerful impression.
Summer Round Up: Our Favourite Summer Palettes
From sunny beach days to calm cottage mornings, summer palettes capture every mood. Whether you love bold brights or soothing pastels, a summer-inspired palette can refresh your brand with seasonal energy.
Trend Alert: Butter Yellow
Butter yellow is the quietly bold trend of 2025—a mood‑boosting, versatile hue that feels fresh as a fashion statement and comforting as home design, ready to blend with almost any aesthetic.
How to Choose Your Website Platform: Shopify vs. Squarespace
If you're deciding between Shopify and Squarespace, you're not alone—both have unique strengths depending on your business needs.
Orange You Glad?: The Psychology of Colour
Orange isn't just a colour—it's a whole mood. It’s a burst of creativity, a pop of happiness, and the ultimate confidence boost. While everyone may have their own personal associations with orange, one thing always rings true: it's a colour that knows how to stand out and get noticed.
Font Pairings: Elegant & Luxurious Brands
In branding, every detail matters—especially fonts. Whether it's fashion, design, or events, one thing is clear: your fonts speak just as powerfully as your message. Here are four luxurious font pairings that can elevate your brand identity—and the best part? They’re all free to use.