RESOURCES FOR SMALL-BIZ OWNERS
Building Your Brand
Made for the small-business owner who’s looking to take that extra step with their brand.
Summer Round Up: Our Favourite Summer Palettes
From sunny beach days to calm cottage mornings, summer palettes capture every mood. Whether you love bold brights or soothing pastels, a summer-inspired palette can refresh your brand with seasonal energy.
Trend Alert: Butter Yellow
Butter yellow is the quietly bold trend of 2025—a mood‑boosting, versatile hue that feels fresh as a fashion statement and comforting as home design, ready to blend with almost any aesthetic.
How to Choose Your Website Platform: Shopify vs. Squarespace
If you're deciding between Shopify and Squarespace, you're not alone—both have unique strengths depending on your business needs.
Orange You Glad?: The Psychology of Colour
Orange isn't just a colour—it's a whole mood. It’s a burst of creativity, a pop of happiness, and the ultimate confidence boost. While everyone may have their own personal associations with orange, one thing always rings true: it's a colour that knows how to stand out and get noticed.
Font Pairings: Elegant & Luxurious Brands
In branding, every detail matters—especially fonts. Whether it's fashion, design, or events, one thing is clear: your fonts speak just as powerfully as your message. Here are four luxurious font pairings that can elevate your brand identity—and the best part? They’re all free to use.
Trend Alert: Cherry Crush
If you’ve found yourself spotting playful cherry motifs, bold hues, and sweet retro touches all over your feed, you’re not alone. The cherry trend is officially taking over, and we’re here for every juicy detail.
Signs You’re Ready for a Rebrand
Are you feeling stuck in your branding? Struggling to reach the right audience or feel proud of your brand visuals? You’re definitely not alone.
Finding the Right Logo for Your Brand
Your logo is like your brand’s signature outfit—it should reflect who you are and what you stand for. In this post, we break down seven popular logo styles to help you find your perfect fit.
Steal These Colour Palettes: Spring Fresh
We've rounded up five palettes to help you find your ideal spring vibe. Whether you're drawn to bright and playful shades or prefer more calm and earthy tones, we’ve got you covered!
Steal these Colour Palettes: Retro Nostalgia
Inspired by a warm, carefree brand, the following palettes were curated using influence from the interiors, fashion, and art of the 1960s-1970s but with our added modern twist. Each palette was designed to incorporate the key components of the bygone eras and embrace the simplicity and positivity of its time.
Adding Movement to your Brand
In a creative digital world, currently inundated with the minimalist trend of using solid colours, straight lines, and clean typography, emerging brands are finding it increasingly difficult to stand out.
Feeling Blue?: The Psychology of Colour
Blue has become one of the most popular colours in branding and design. Big companies like Facebook, Samsung, and Ford have jumped on the blue trend, using it to promote their businesses. But why is everyone so obsessed with this colour?
Making Your Website Design Accessible
Web accessibility is the practice of ensuring that your website is accessible to people of all abilities. It is important for every brand and business to create a platform that is inclusive to people with different needs, as it allows equal access to online content and services.
Building a Brand Identity: Interior Designers
When creating a brand for your interior design business, it's important to consider how you want to be perceived. Let's explore how you can elevate your branding by focusing on colours, fonts, and photo styling.
Mellow Yellow: The Psychology of Colour
A spirited primary colour, yellow falls within the warm-toned spectrum. It is a friendly colour that brightens any space and enhances your mood, bringing an extra bit of vibrancy and warmth wherever it goes. Whether used in website backgrounds or other marketing materials, yellow radiates playfulness, optimism, and joy, leaving a lasting impression.
Defining Your Brand Personality
Just like meeting someone for the first time, you want your brand to stand out and make an impact. The goal is to create a brand that your audience will easily recognize through its distinct personality and tone. For inspiration, we have compiled a list of common brand adjectives and have paired them with some elevated alternatives.
Tips for Working from Home
With the ever-changing dynamics of the world of work, working from home has become the new norm for many people. While there are many perks—like rocking your pajamas all day—for some of us (raises hand), staying focused and productive at home can be difficult. Lucky for you, we have found the perfect work-from-home essentials to help you get into the groove of your work day and actually stay in it.