Trend Alert: Cherry Crush
Lately, we’ve been seeing red—but not in the way you might think. If you’ve found yourself spotting playful cherry motifs, bold hues, and sweet retro touches all over your feed, you’re not alone. The cherry trend is officially taking over, and we’re here for every juicy detail.
From viral TikToks to Pinterest mood boards, cherries have transformed from a simple fruit into a full-on aesthetic. Pinterest has even named “Cherry Coded” a top trend for 2025, highlighting how Gen Z and Millennials have been incorporating cherries into their makeup looks, mood boards, and more.
So, what makes this trend so exciting? Let’s dive in.
A Cherry Inspired Palette
At the heart of this trend? That unmistakable, juicy cherry red. But we can't stop just there—this season, we’re seeing a whole palette that pairs deliciously with cherry tones:
Bright cherry red: Vibrant and eye-catching; the champion of the trend.
Marashino: A glossy, candy-like red that adds a playful edge.
Burgundy: A richer tone bringing both elegance and depth.
Blush pinks: Soft and romantic, perfect for contrast or layering.
A note about colour psychology
Cherry red is bold, confident, and sensual. It naturally grabs attention and radiates empowerment—no wonder it’s becoming a go-to for hair colour trends and nail inspo (we’re looking at you, cherry cola hair and cherry nails).
A Nod to Nostalgia
Cherry motifs have been around forever, but they always seem to come back in style. Rooted in 1950s Americana, they evoke a sense of vintage seduction with a hint of retro cool. Think pin-up posters, rockabilly fashion, and checkered diners. With Gen Z’s new wave of nostalgic design, this retro aesthetic is back and better than ever, but with a new modern twist.
Gen Z’s love for nostalgia runs deeper than a fondness for retro aesthetics—it’s rooted in a craving for authenticity and a longing for simpler times. Having grown up in a time of stress and uncertainty (hello, global pandemic), it's no wonder this generation often turns to the past as a form of escapism. Whether it’s Y2K fashion, old-school music, classic romcoms or the cherry aesthetic, tapping into retro trends allows them to "dress up and play" in an era that feels more carefree and genuine.
How to incorporate the Cherry Trend into your Brand
This trend isn’t just for mood boards—there are many ways to bring the cherry aesthetic into your branding. And no, you don’t need to rebrand everything. Think of it as little pops of personality—small elements that will make your brand stand out and leave a lasting impression with your audience. Here are a few ways to incorporate this trend into your design and content.
Photography: Incorporate cherries into product styling or use cherry-coloured props and backdrops to capture the trend's eye-catching and luxurious feel.
Product-based brands: Consider adding a cherry-themed piece to your collection this year—whether it’s a literal cherry design or a red colourway.
Colour Palettes: Use some of the colours listed above in your brand's colour palettes. Try pairing shades together to give your aesthetic some extra flair.
We have gathered our favourite designs, looks and inspiration to get you into a cherry state of mind:
✿ Written By Tori Warkentin
Hey there! I’m Tori, the in-house writer at Cedar + Mint Co.! With a deep love for words and a passion for storytelling, I specialize in crafting engaging, insightful content that resonates with readers.
