RESOURCES FOR SMALL-BIZ OWNERS
Building Your Brand
Made for the small-business owner who’s looking to take that extra step with their brand.
Trend Alert: Butter Yellow
Butter yellow is the quietly bold trend of 2025—a mood‑boosting, versatile hue that feels fresh as a fashion statement and comforting as home design, ready to blend with almost any aesthetic.
How to Choose Your Website Platform: Shopify vs. Squarespace
If you're deciding between Shopify and Squarespace, you're not alone—both have unique strengths depending on your business needs.
Orange You Glad?: The Psychology of Colour
Orange isn't just a colour—it's a whole mood. It’s a burst of creativity, a pop of happiness, and the ultimate confidence boost. While everyone may have their own personal associations with orange, one thing always rings true: it's a colour that knows how to stand out and get noticed.
Trend Alert: Cherry Crush
If you’ve found yourself spotting playful cherry motifs, bold hues, and sweet retro touches all over your feed, you’re not alone. The cherry trend is officially taking over, and we’re here for every juicy detail.
Steal These Colour Palettes: Spring Fresh
We've rounded up five palettes to help you find your ideal spring vibe. Whether you're drawn to bright and playful shades or prefer more calm and earthy tones, we’ve got you covered!
Steal these Colour Palettes: Retro Nostalgia
Inspired by a warm, carefree brand, the following palettes were curated using influence from the interiors, fashion, and art of the 1960s-1970s but with our added modern twist. Each palette was designed to incorporate the key components of the bygone eras and embrace the simplicity and positivity of its time.
Feeling Blue?: The Psychology of Colour
Blue has become one of the most popular colours in branding and design. Big companies like Facebook, Samsung, and Ford have jumped on the blue trend, using it to promote their businesses. But why is everyone so obsessed with this colour?
Mellow Yellow: The Psychology of Colour
A spirited primary colour, yellow falls within the warm-toned spectrum. It is a friendly colour that brightens any space and enhances your mood, bringing an extra bit of vibrancy and warmth wherever it goes. Whether used in website backgrounds or other marketing materials, yellow radiates playfulness, optimism, and joy, leaving a lasting impression.
Go Green: The Psychology of Colour
Green stands out in branding because its shades are distinctive and easy to tell apart. Green with darker undertones are soothing and rejuvenating, while lighter shades are more engaging and energetic. At its root, green is a complex colour connected to nature, health, growth, and vitality.
A Sporty Girl Summer
We are calling it: Summer 2024 is officially the summer of the sporty girl. Pleated tennis skirts, trendy pickleball paddles, and monogrammed visors have been flooding our feeds, inspiring us to skip our nightly Netflix binge and hit the courts. Think tennis club meets pickleball - our summer sport of choice!