Trend Alert: Butter Yellow
There is a new neutral in town—and she is soft, comforting and offers a special touch of nostalgia. Butter Yellow has officially been named the colour of Spring 2025 by Vogue, Forbes and every fashion-forward corner of the internet. With its warm and inviting connotations and all-around versatility, we are calling it now: this isn’t the end of the Butter Yellow trend, it’s just the beginning.
A colour that does it all
In colour psychology, yellow is often associated with uplifting feelings of happiness, optimism and energy. Butter Yellow, however, delivers all that with a more cozy and calm edge. It still brings that brightness that we all know and love, but dials it down with its delicate, elegant hue. Sitting somewhere between pale yellow and vanilla, it’s more subtle than canary and far less bold than neon. And the best part? It’s incredibly easy to work into both personal style and brand visuals.
(Curious about the psychology behind the colour yellow? Click here to learn more.)
How to incorporate Butter Yellow into your brand
Because of its versatility, Butter Yellow is a great colour choice for branding. It is soft enough to blend into a more minimalist palette, while also playful enough to enhance a retro-inspired or whimsical brand. Here are a few fun ways to bring it into different aesthetics:
For the Minimalist Brand:
Use Butter Yellow as a gentle pop against neutral tones. Overlay it with rich colours like inky black, dark cherry, or chocolate for a luxe, quiet-luxury vibe.
For the Playful or Whimsical Brand:
Pair it with soft eggshells and a punchy blue for something whimsical and fresh. This combo brings out the charm of Butter Yellow without overwhelming your colour palette.
Easy and impactful ways to include Butter Yellow into your visuals
Our favourite way to embrace seasonal colour trends like Butter Yellow? Keep it subtle and intentional. Use it where it makes sense for your story—through styling, accents or limited-time visuals.
Add it to your styling: Use atmospheric styling to create a Butter Yellow scene for your products. Think Butter Yellow props, linens, clothing, bowls or backdrops in your product photos and brand shoots.
Use it for limited-edition product bundles: From packaging to thank-you cards or little product add-ons (Butter Yellow stickers and charms? Yes, please!), these small details go a long way.
Incorporate it in your web design: Add Butter Yellow banners, popups and background accents for seasonal campaigns like summer sales, event promotions or editorial-style features (e.g., a “Summer in the City” video series).
✿ Written By Tori Warkentin
Hey there! I’m Tori, the in-house writer at Cedar + Mint Co.! With a deep love for words and a passion for storytelling, I specialize in crafting engaging, insightful content that resonates with readers.
