Go Green: The Psychology of Colour
When you think of the colour green, what pops into your head? Do you picture evergreen trees or lush forests, or maybe specific brands like Spotify or Starbucks? While our individual answers may vary, as a collective, green is most often associated with feelings of restoration, hope, and balance.
Colour psychology is all about how colours make us feel. When it comes to branding, finding the right colour can be a game-changer in creating a design that clicks with your audience. You want your design to leave an impression and represent the values that matter most to your brand.
The Colour Green
Green stands out in branding because its shades are distinctive and easy to tell apart. Green with darker undertones is soothing and rejuvenating, while lighter shades are more engaging and energetic. At its root, green is a complex colour connected to nature, health, growth, and vitality.
Shades of Green
Olive Green
Olive green is all about earthy vibes and grounded energy. It radiates harmony and wisdom, making it perfect for brands with a rustic or down-to-earth style.
Best suited for: Eco-friendly brands, Florists
Lime Green
Like the fruit, lime green is bright and energetic. It screams fun, excitement, and creativity, giving off a vibrant energy.
Best suited for: Fitness brands, Youth-oriented brands
Sage Green
A calm shade, sage green, expresses feelings of balance and relaxation. This soothing shade is perfect for creating a tranquil and organic experience.
Best suited for: Health and wellness, Home decor and interior design brands
Emerald Green
When we think of glamorous colours, emerald green immediately comes to mind. This elegant shade symbolizes growth, abundance, and renewal.
Best suited for: Luxury brands, Hospitality branding
Tips for using green in your branding
Find your Shade: Green isn't just one colour — it's a spectrum of shades! From zesty lime to luxurious emerald, pick a shade that best reflects the vibe of your brand's personality.
Green means Go: We love to incorporate green on calls to action. Why? Because just like a traffic light, green means go! It’s a natural nudge for clicks and engagement on your site.
Stay True to Your Roots: Keep your green game strong and consistent. Use different shades in your social media, website, and graphics so people recognize you— it's almost like leaving a green thumbprint.
A Perfect Pair: Although green is a bold choice on its own, pairing shades with complementary colours can add an extra element to your brand. Imagine sage green with terracotta for a relaxed, retro, cozy vibe!
✿ Written By Tori Warkentin
Hey there! I’m Tori, the in-house writer at Cedar + Mint Co.! With a deep love for words and a passion for storytelling, I specialize in crafting engaging, insightful content that resonates with readers.
