RESOURCES FOR SMALL-BIZ OWNERS
Building Your Brand
Made for the small-business owner who’s looking to take that extra step with their brand.
Orange You Glad?: The Psychology of Colour
Orange isn't just a colour—it's a whole mood. It’s a burst of creativity, a pop of happiness, and the ultimate confidence boost. While everyone may have their own personal associations with orange, one thing always rings true: it's a colour that knows how to stand out and get noticed.
Feeling Blue?: The Psychology of Colour
Blue has become one of the most popular colours in branding and design. Big companies like Facebook, Samsung, and Ford have jumped on the blue trend, using it to promote their businesses. But why is everyone so obsessed with this colour?
Mellow Yellow: The Psychology of Colour
A spirited primary colour, yellow falls within the warm-toned spectrum. It is a friendly colour that brightens any space and enhances your mood, bringing an extra bit of vibrancy and warmth wherever it goes. Whether used in website backgrounds or other marketing materials, yellow radiates playfulness, optimism, and joy, leaving a lasting impression.
Go Green: The Psychology of Colour
Green stands out in branding because its shades are distinctive and easy to tell apart. Green with darker undertones are soothing and rejuvenating, while lighter shades are more engaging and energetic. At its root, green is a complex colour connected to nature, health, growth, and vitality.