Logo Variations every business should have
In the competitive world of branding, a logo isn't just a simple graphic—it's the face of your brand, a visual symbol that encapsulates your values, personality, and purpose. Whether you're starting your own business or you're a budding designer, understanding the importance of logo variations is crucial for creating a cohesive brand image.
Why Logo Variations Matter
In today's dynamic digital market, every brand needs a unique design to stand out and be versatile across all platforms. From websites and social media to stationery and signage, tailored logo variations enhance visibility and help your brand stay relevant.
Consistency in colour schemes, typography, and overall style reinforces brand identity and creates familiarity among your audience. Creating different logo variations while maintaining shared design elements ensures your logos remain recognizable, no matter where they appear.
Primary Logo
The primary logo is the star of the show—the main logo that represents your brand in all its glory. It is usually the most comprehensive and detailed of all logo designs, serving as the inspiration for the other variations. To build great brand awareness, prioritize using your primary logo whenever possible, especially for larger contexts, such as a website’s homepage or event signage.
Used for: Large displays, Event signage, Website headers
Secondary Logo
Secondary or alternative logos are simplified versions of the primary logo. They are typically used in casual settings and are adapted to fit spaces where the primary logo might not work. For example, if your primary logo design is horizontal, the secondary might be vertically stacked.
Used for: Invoices, Small promotional items
Submark Logo
Submarks are simple yet identifiable brand logos—think of them as your brand’s unique stamp. They are often circular in shape and echo elements of the primary and secondary logos without being exact replicas. These logos are a bit more playful and are a great way to showcase your creativity.
Used for: Stickers, Social media profile pictures, Website footers
Favicon
Favicons are small logo icons used for browser tabs. They typically feature a simplified symbol that serves as a brand identifier, adding a finishing touch to a website's overall design. Despite their size, favicons should be easily recognizable as part of your brand, but due to space limitations, they usually do not contain any words.
Used for: Website browser tabs
✿ Written By Tori Warkentin
Hey there! I’m Tori, the in-house writer at Cedar + Mint Co.! With a deep love for words and a passion for storytelling, I specialize in crafting engaging, insightful content that resonates with readers.
