Building Your Brand
RESOURCES FOR SMALL-BIZ OWNERS
Made for the small-business owner who’s looking to take that extra step with their brand.
Steal these Colour Palettes: Retro Nostalgia
Inspired by a warm, carefree brand, the following palettes were curated using influence from the interiors, fashion, and art of the 1960s-1970s but with our added modern twist. Each palette was designed to incorporate the key components of the bygone eras and embrace the simplicity and positivity of its time.
Feeling Blue?: The Psychology of Colour
Blue has become one of the most popular colours in branding and design. Big companies like Facebook, Samsung, and Ford have jumped on the blue trend, using it to promote their businesses. But why is everyone so obsessed with this colour?
Mellow Yellow: The Psychology of Colour
A spirited primary colour, yellow falls within the warm-toned spectrum. It is a friendly colour that brightens any space and enhances your mood, bringing an extra bit of vibrancy and warmth wherever it goes. Whether used in website backgrounds or other marketing materials, yellow radiates playfulness, optimism, and joy, leaving a lasting impression.
Go Green: The Psychology of Colour
Green stands out in branding because its shades are distinctive and easy to tell apart. Green with darker undertones are soothing and rejuvenating, while lighter shades are more engaging and energetic. At its root, green is a complex colour connected to nature, health, growth, and vitality.
A Sporty Girl Summer
We are calling it: Summer 2024 is officially the summer of the sporty girl. Pleated tennis skirts, trendy pickleball paddles, and monogrammed visors have been flooding our feeds, inspiring us to skip our nightly Netflix binge and hit the courts. Think tennis club meets pickleball - our summer sport of choice!