RESOURCES FOR SMALL-BIZ OWNERS
Building Your Brand
Made for the small-business owner who’s looking to take that extra step with their brand.
Defining Your Brand Personality
Just like meeting someone for the first time, you want your brand to stand out and make an impact. The goal is to create a brand that your audience will easily recognize through its distinct personality and tone. For inspiration, we have compiled a list of common brand adjectives and have paired them with some elevated alternatives.
Tips for Working from Home
With the ever-changing dynamics of the world of work, working from home has become the new norm for many people. While there are many perks—like rocking your pajamas all day—for some of us (raises hand), staying focused and productive at home can be difficult. Lucky for you, we have found the perfect work-from-home essentials to help you get into the groove of your work day and actually stay in it.
Logo Variations every business should have
In today's dynamic digital market, every brand needs a unique design to stand out and be versatile across all platforms. From websites and social media to stationary and signage, tailored logo variations enhance visibility and help your brand stay relevant.
Must-Have Fonts for Photographers: Top 3 Canva Picks for Your Brand
Being a photographer is all about capturing those perfect moments and telling stories through your lens. But when it comes to showing off your business and portfolio, the right font can make or break your brand. Fonts play a huge role in your branding, presentation, and overall identity. Just like trying to make a good impression when meeting someone for the first time, your fonts give off the essence of your brand's design and style, so picking the right one is essential!
Go Green: The Psychology of Colour
Green stands out in branding because its shades are distinctive and easy to tell apart. Green with darker undertones are soothing and rejuvenating, while lighter shades are more engaging and energetic. At its root, green is a complex colour connected to nature, health, growth, and vitality.
A Sporty Girl Summer
We are calling it: Summer 2024 is officially the summer of the sporty girl. Pleated tennis skirts, trendy pickleball paddles, and monogrammed visors have been flooding our feeds, inspiring us to skip our nightly Netflix binge and hit the courts. Think tennis club meets pickleball - our summer sport of choice!